Marketing Effectiveness Manager

Watford, England, United Kingdom · Data and Insight

Description

Who we are -

How you’ll make a difference -

You'll be responsible for optimising Camelot’s marketing communication spend across all channels, creating a robust measurement framework that brings together econometric measurement of above the line comms with measurement of direct player comms, online media buying, SEO, social.


Ensuring the business buy in and is used to inform and optimise go to market planning, providing detailed analysis and Insight into the performance of direct marketing communications to the player base that informs improvements to the base contact strategy.


What you’ll bring to the table -
What we’ll give you -

How about a day a month dedicated to your personal development? That's right, we'll give you 12 dedicated days to help you grow with us! We're also offering a competitive annual bonus, 26 days of holiday goodness and a rather generous pension scheme (for those planning a better tomorrow!).

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