CRM Strategy & Planning Manager

Watford, England, United Kingdom · Digital


With more than 11 million registered digital players, the scope for personalised user experiences at Camelot are enormous. If you have a background of creating contact strategies across multi-channels to segmented audiences that drive both player engagement and commercial targets across digital and retail player groups, we would love to hear from you!

Why work at Camelot?

We currently turnover nearly £7billion per year - it may surprise you to know that we do this with a workforce of only c.850 people. This means that every one of us has a part to play and make a difference.

Camelot changes lives for the better - not just for the many millionaire winners we create but with the £30 million a week we raise to thousands of good cause projects across the UK. is one of the UK’s top e-commerce sites - this is measured by web traffic and we have more than 11 million registered players. We also operate four of the UK’s biggest FMCG brands including the iconic Lotto and EuroMillions.

How you'll make a difference

To deliver planned uplift in Digital revenue over the coming years, we will need to become more progressive and sophisticated in how we communicate with our players, including:

The CRM Strategy & Planning team exists to understand and drive forward the best value-add opportunities available (now and in future) for tailoring our experience and communications to different audiences – the right message to the right player at the right time through the right channel(s) – leveraging new data and CRM platform / channel capability, to optimise desired perception and behaviour change amongst players, and ultimately optimise business revenues.

What you'll bring to the table

What we’ll give you

We look after our people. There’s a competitive bonus and benefits scheme, 26 days of holiday goodness and a rather generous pension scheme. Thinking about your health? No probs - we’ll give you full private medical cover and 50% off your annual gym membership. Finally, we keep it fun. We work with a smile on our faces with loads of social activities, team nights out and outdoor bonding events.

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