Head of Behavioural Science

Watford, England, United Kingdom · Data and Insight expand job description ↓


The continual success of The National Lottery games will depend on how well we know our customers and deliver experience which match their expectations. Using behavioural sciences will play a key role in understanding our customers further in order to shape our games and experiences for them.

Why Camelot?

  • Camelot changes lives. Just ask the National Lottery winners, good causes we work with or any of our staff!
  • The National Lottery players have supported over 500,000 projects across the UK within Sports, Culture, Media, Communities, Health and Education.
  • On average, we give £30million every week to good causes and we do this with a workforce of only c.750 people. This means that every one of us has a part to play and makes a difference.
  • We run the world's most successful lottery website and operate four of the UK's biggest FMCG brands including Lotto and EuroMillions.

How you'll make a difference

Through the application of insights from the Behavioural Sciences to our understanding of customers and thereby the optimisation of our operational performance. In practice this means playing a key and pioneering role in developing and delivering our customer research agenda and implementing those insights into the business.

What you'll bring to the table

  • PhD or Master Degree in the field of Behavioural Science or another quantitative subject where you’ve taken modules or researched human decision-making
  • Statistical and data handling knowledge, including the ability to use software packages such as Stata, R, Python and Matlab.
  • Experience operating within a commercial environment - demonstrating the value of behavioural science in terms of ROI will be important.
  • Particularly expertise in conducting randomised controlled field trials and/or building models of consumer behaviour using large scale data
  • Leadership skills and the necessary experience to design, structure and deliver complex multi-stage research projects
  • The ability to then build and foster partnerships with relevant external research organisations and other thought leaders
  • Communication skills for presenting to large audiences and representing your work to internal and external stakeholders
  • Proven record of applying academic research to the design of products, services, policies, and/or communications

What we'll give you

How about a day a month dedicated to your personal development? That's right, we'll give you 12 dedicated days to help you grow with us. We're also offering a competitive bonus, 26 days of holiday goodness and a rather generous pension scheme (for those planning a better tomorrow!).

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